The N.C. Division of Environmental Assistance and Customer Service has three social marketing campaigns. Social Marketing is the use of commercial marketing techniques for projects that benefit society. Each of our campaigns is described below.
North Carolina adopted the Recycle Guys campaign from South Carolina for North Carolina elementary and middle school children in 2000. It includes an activity book, commercials, posters, stickers, tattoos and trading cards. They are a very cute group of characters that sing and dance.
The RE3.org campaign kicked off in 2005 for high-schoolers, college students and twenty-somethings. Original funding for the creation of the campaign was through an EPA grant. The campaign includes bottle openers, commercials, posters and T-shirts. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.
Recycle More NC
In 2010, DEACS embarked on a new campaign called Recycle More NC for the 35-year-old and older demographic. The goal is to not only increase the amount of curbside recycling, but also increase recycling participation at work and while out-and-about.
These campaigns are available for use by all N.C. local governments and nonprofit agencies for free. Other out-of-state organizations are able to use the RE3.org and Recycle More NC campaigns once they complete and receive a signed Memorandum of Understanding from DEACS. A blank MOU can be found here.
The Recycle Guys campaign can be adopted from the S.C. Department of Health and Environmental Control.
DEACS partners with both public and private organizations on the sponsorship of the campaigns. Information regarding sponsorship of the campaigns can be found here. Click here for a list of our current sponsors.
A team of dedicated staff and interns create multiple resources regularly for these campaigns. Check back often for new and innovative material. Contact the Education and Outreach Project Manager, Heather Cashwell, for more information about these campaigns.